Typography | Task 2 : Typographic Expression & Communication
10/28/2024 - 11/11/2024 (Week 6 - Week 8)
Katherine Alexandra Sutanto / 0373585
Typography / Creative Media / School of Design
Task 2 / Typographic Expression and Communication
Typography / Creative Media / School of Design
Task 2 / Typographic Expression and Communication
TABLE OF CONTENTS
1. Lectures
2. Instructions
3. Process Work
3.1 Research
3.2 Sketches and Ideation
3.3 Digitization
3.4 Final Text Format
4. Feedback
5. Reflections
6. Further Reading
LECTURES
- Week 6 Typo_5_Understanding
- Letters / Understanding letterforms
Many uppercase letter forms may appear symmetrical, but a closer inspection reveals asymmetrical characteristics. For example, the stroke weights in the Baskerville typeface show unique arcs that contribute to its design, indicating that symmetry is often an illusion in typography.
Figure 1.0 Uppercase
Figure 1.1. Lowercase
- Letters / Maintaining x-height
Each stroke in a letter form is treated with care, ensuring that while they may look harmonious, they also possess individual expressiveness. This is evident in the comparison of stroke weights in the Universe typeface, where the left and right strokes differ in thickness to create a dynamic visual effect.
Figure 1.2 x-height
- Letters / Form / Counterform To understand counter forms, the spaces around and within letter forms, it is crucial for readability. Proper management of these spaces enhances the legibility of the text, as seen in the example of the letter "e" where the counter form is just as important as the letter itself.
Figure 1.3 Counterform
- Letters / Contrast
Contrast is a fundamental principle in design, applicable to typography as well. Variations in weight, size, and style can create visual interest and help differentiate information effectively.
Figure 1.4 Contrast
INSTRUCTIONS
TASK 2: PROCESS WORK
We were assigned to choose 3 headlines to design from, in which I chose "A Code to Build and Live for".
- Research
I've searched quite a lot of references from Pinterest in which I tried to make all of them look different
Figure 2.0 References from Pinterest - Sketches and Ideation
Here's my first few concepts of my headline's designs in which I consulted Mr. Max about it. He commented regarding most of the designs are not depicting or expressing the words enough which he gave his idea through sketches afterwards.
- Digitalization
As shown below, these are the four final designs for my headlines in which I started digitizing them in Adobe Illustrator before moving them to InDesign.
- Therefore, I'd proceed in inserting and arranging the paragraphs.
- Final Text Format
HEADLINE
Typeface: Gill Sans STD
Font/s: Gill Sans MT Condensed
Type Size/s: 108.261pt
Leading: 0 pt
Paragraph spacing: 0
BODY
Typeface: Bembo Std
Font/s: Bembo Std Regular
Type Size/s: 10 pt
Leading: 11 pt
Paragraph spacing: 11 pt
Characters per line: 50-60
Alignment: Left Justified
Margins: 12.7 mm top + left + right + bottom
FEEDBACK
Week 6:
General feedback : Mr Max explained briefly about how we should do our assignment for Task 2 even though we had to prepare 4 sketches from one of the 3 headlines we chose.
Specific feedback : At the same time of the session, I started looking for inspiration and coming up with sketches.
Week 7:
General feedback : Mr. Max gave us time to consult with him regarding both the headline designs and the passage arrangements.
Specific feedback: Mr. Max approved 4 of my sketches in which I'd proceed to text formatting.
Week 8:
General feedback: No class (independent learning week)
Specific feedback : I consulted with Mr. Max through online meeting whereas I showed him all of my 4 text format.
REFLECTION
As times pass, I'm getting more of a fondness for Adobe Illustrator as it is the key program. I get to be experimental with the program where in this class.. we're more headed towards Typography which is a good way to start learning Adobe Illustrator. Soon after, we're introduced another program which was InDesign. I must say that it was quite a hassle and a bit of a challenge to adapt, but thanks to Mr. Max.. I'm managed to catch up with his tutorials and ways of using InDesign.
FURTHER READING
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