Intercultural Design (Task 1-3)
02/03/2025 - 03/17/2025 (Week 1 - Week 7)
Katherine Alexandra Sutanto / 0373585
Intercultural Design / Creative Media / School of Design
Task 1-3
TABLE OF CONTENTS
1. Lectures
2. Instructions
3. Tasks
5. Feedbacks
6. Members list
LECTURES
Week 1
In the first week, we were introduced to the module which included information on Culture & Design, summarized below:
- Visual Culture refers to the study of visual objects beyond their textual meanings, emphasizing their materiality and the way they interact with people. While designs serve specific functions, they also carry spiritual and metaphorical significance.
- We live in a visual information culture; visuals are processed faster than text.
- People are selective about the designs and information they engage with.
- A design with cultural significance triggers immediate thoughts, but interpretations vary.
- Different audiences have varying levels of visual understanding, requiring testing and surveys.
- Designers must consider cultural nuances, symbolism, and context for inclusive designs.
- Cultural sensitivity affects not just aesthetics, but functionality, usability, and user experience.
Week 2
During this lecturer, we had a guest speaker who talked about Everyday Design from the KL Design festival 2024
- Design is art for consumption, influencing lifestyle and behavior.
- People shape their identity through design choices; no right or wrong, just personal expression.
- Designers should experiment and create flexible, well researched work with strong design fundamentals.
- Authenticity is key, as it reflects individual ideas.
- Everyday design must consider customs, habits, and societal impact.
- Encourage more locals to create international work.
Week 3
This week, we were given a chance to consult with the supervisor to discuss our progress.
Week 4
We didn't have physical class this week as we were given time to work on the data collection for our project
Week 5
We were given further information and guidance on how to proceed with our final project. This was information we obtained from the QnA session from this week's class:
A minimum of 5 TikTok videos is required.
Videos should be short, with a maximum length of 30-45 seconds.
You can create multiple videos on the same topic.
Brand your TikTok according to your project and treat it like a real brand.
Create one e-portfolio for all three tasks (continuous format).
All group members can have the same content in their e-portfolio, but their reflections must be personal and should cover all three tasks collectively, not individually.
The final presentation is a recorded presentation but does not need to be uploaded to TikTok.
For e-portfolio submission, include the link to everyone's e-portfolio and TikTok page in the final slide.
The data collection presentation deadline is on Saturday.
Week 6 & 7
No physical class
INSTRUCTIONS
TASK 1
Week 1
In the first week, our group of six (Gaby, Kat, Aina, Jing En, Ayah and Li Yinuo) was formed. We quickly registered as Group 8 on the Teams spreadsheet and created a group chat for easier communication. On February 12th, we held our first online meeting to finalize our topic, Batik Culture, and soon after, we began working on our proposal.
Week 2
This week, we focused on preparing our presentation. Each member contributed by researching the background of batik culture. We also drafted our script in preparation for the upcoming presentation.
Week 3
On February 22nd, we recorded our presentation via Zoom. The rest of the weekend was spent finalizing and polishing our proposal.
Task 2
Week 4
To deepen our research, we discussed potential locations for a site visit. At first we thought we might just rely on the internet or book researches and surveys but we decided to set an interview and documentation at the Ampang Campus. A school that also has a huge mall dedicated to the famous Malaysian culture, Batik.
Week 5
This week, we conducted our site visit at Campus Ampang. Following the visit, we compiled and summarized the collected data and interviews, documenting our findings in a TikTok video. During the process, we managed to document and interview the sales people in various Batik stores, such as, Captain Batik, Kanoe and Nala.
Our findings compilation:
FINAL PROJECT
These are the first looks to our final project. What we did is that we would reimagine the designs of Batik patterns and put them into a picture model to see how our final product would look like. Second of all, we've also designed a website as a marketing strategy to spread and attract people to our projects.
FEEDBACKS
Feedback compilation from Mr. Azrizal:
- Will we be focusing on patterns, colors, regions, or other stuff? Batik appears in different cultures, and Batik from Indonesia and Malaysia are distinct from each other.
- The most important aspect is culture—what does Batik represent? What specific elements are we going to analyze?
- It might help to research whether different types of Batik hold different meanings, similar to how kimonos have specific shapes, colors, and floral designs that symbolize different seasons or themes.
- Once we identify the core essence of Batik—its symbolic meanings—we can explore how to apply those elements to modern, everyday design.
- For example, if sakura flowers on a kimono represent harmony and peace, you might ask: What type of fashion best represents harmony? It could be something comfortable, like a T-shirt. From there, you can incorporate Batik elements into that fashion in a meaningful way.
- By following this process, our team can clearly define our goals and create designs that truly reflect Batik's cultural essence.
At first we were in a confusion of choosing the right and specific topic for our project as we thought that we'd take Batik in general but at the end we chose Indonesian batik as a specific target for your project. In the progress, we then slowly define our topic with our ideas throughout the lecturer's assistance through Zoom meetings. Such assistance would be such as clarification of what we should do for our project per week and answering questions to understand or deepen well into the assignment. At the end, Mr. Azrizal set an approval of our assignment and let us continue to the final project.
REFLECTION
Experience
While I generally prefer working alone, the teamwork required for this project opened my eyes to the strength that comes from working with others. This experience not only pushed me to step outside my comfort zone but also highlighted the importance of collaboration and cultural understanding. My team works well together, which makes a daunting task much more manageable. The research and data collection involved felt overwhelming at first, but having a reliable team helped alleviate that pressure.
Observation
As I learned more about cultural elements, particularly the differences between Malaysian and Indonesian batiks, I gained a deeper appreciation for how cultural traditions can shape design and influence modern life. This experience also reinforced how motivation and a positive team environment are key to maintaining focus and productivity. Watching my teammates' dedication inspired me to push my limits, while the cultural insights I gained—like the historical significance of batik—reminded me of the deeper meanings that art and design can carry.
Findings
In the end, this project demonstrated that success hinges on strong communication, mutual respect, and the ability to adapt, all while highlighting how culture can evolve in contemporary contexts. Through teamwork, we navigated obstacles, stayed focused, and ultimately achieved our goals.
MEMBERS
Katherine Alexandra Sutanto (0373585)
Gabriella Grace Christyanti (0371915)
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